Private Browsing uses a new ephemeral session for each tab, meaning tabs are isolated from one another. Safari's Private Browsing mode offers additional privacy protections. Open Safari and tap the Tabs button, located in the bottom right. The feature has little privacy concerns on its own, so while you can choose to leave it on, we consider the fact that it's automatically disabled in Private Browsing to be an indicator for disabling the feature. Private Click Measurement is a WebKit feature and proposed web standard aimed towards allowing advertisers to measure the effectiveness of web campaigns without compromising on user privacy.

Disable Privacy Preserving Ad MeasurementĪd click measurement has traditionally used tracking technology that infringes on user privacy.Privacy Report is accessible via the Page Settings menu. It can also display a weekly report to show which trackers have been blocked over time. Privacy Report provides a snapshot of cross-site trackers currently prevented from profiling you on the website you're visiting. ITP protects against many common threats, but it does not block all tracking avenues because it is designed to not interfere with website usability.

The feature helps protect against unwanted tracking by using on-device machine learning to stop trackers. This enables WebKit's Intelligent Tracking Protection. These options can be found in Settings → Safari → Privacy and Security. It includes privacy features such as Intelligent Tracking Protection, Privacy Report, isolated Private Browsing tabs, iCloud Private Relay, and automatic HTTPS upgrades.

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